BOYSDONTCRY

Raising awareness for men’s mental health since 2024.

Our signature character SADBOY serves as a symbol for young men everywhere who struggle with their mental health in silence.

 The irony and absurdity of the SADBOY UNIVERSE parodies how society stigmatizes vulnerability in men & mocks the absurd condition of the modern world - ironic, absurd. 

By embracing the backwards, we reveal new ways to think about mental health: honest, humorous, and human.