ABOUT

BOYSDONTCRY

AT BOYSDONTCRY WE RAISE AWARENESS FOR MENS MENTAL HEALTH BY PROMOTING POSITIVE HEALING PRACTICES OF COMMUNITY ENGAGEMENT, SPORT, & THE FREE EXPRESSION OF THE SELF AS POWERFUL ANTIDOTES TO MALE SADNESS. 

 SADBOY - A PRODUCT OF SOCIETY. THROUGH THE ICONIC SADBOY CHARACTER & THE IMMERSIVE SADBOY UNIVERSE WE HARNESS THE POWER OF IRONY & ABSURDITY AS A SOCIAL COMMENTARY ON THE STIGMA OF MENS MENTAL HEALTH.

50% OF OUR PROFITS GO TO LOCAL MENTAL HEALTH ORGANIZATIONS & REHAB FACILITIES.

FOUNDER

MY NAME IS JORGE YANEZ & I AM THE FOUNDER & CREATIVE DIRECTOR OF BOYSDONTCRY. MY GRANDMOTHER, A RENOWNED SURREALIST ARTIST IN MEXICO CITY & MY ARCHITECT FATHER FUEL MY PASSION FOR ART & ARCHITECTURE. I AM NOW A STUDENT OF ARCHITECTURE MYSELF & AN ARTIST IN MY SPARE TIME.

BOYSDONTCRY IS FUELED BY MY OWN STRUGGLES WITH MENTAL HEALTH, THE OVERARCHING MENTAL HEALTH CRISIS FUELED BY THE COVID PANDEMIC & DIMINISHING OPPORTUNITIES FOR MY GENERATION, THE LOSS OF FRIENDS TO SUICIDE & SUBSTANCE ABUSE, & THE LACK OF AWARENESS AROUND MEN'S MENTAL HEALTH & SUBSTANCE ABUSE.  

MY PASSION FOR CLOTHING BEGAN AS A HOBBY OF THRIFTING CLOTHES, FINDING COMMERCIAL BRANDS TO HAVE OVERLY DESIGNED GRAPHICS AND NO COHESIVE STORY BEHIND THEIR DESIGNS, NOT TO MENTION CHEAP IN QUALITY. I ALWAYS FOUND THRIFTED & VINTAGE CLOTHING TO HOLD MORE VALUE AS THEY WEAR SCARS & CARRY STORIES & ADVENTURES WITH THEM. 

THROUGH MY PLETHORA OF SKETCHBOOKS, I HAVE CONCEIVED OVER THE LAST FEW YEARS THE SADBOY UNIVERSE- USING SADBOY AS A METAPHOR FOR MYSELF & MY GENERATION AS WELL AS A VESSEL FOR REVOLUTION & SOCIAL COMMENTARY AGAINST THE IRONIC & OFTEN ABSURD WORLD MY GENERATION (GEN Z) HAS BEEN RAISED IN.

LEVERAGING MY NATURAL, OFTEN CHAOTIC DRAWING STYLE WITH MY ARCHITECTURAL SPATIAL ORGANIZATION SKILLS & A STRONG PURPOSE MEANINGFUL TO ME, I FOUNDED BOYSDONTCRY. 

I WISH TO CUT OFF ONE OF MY EARS LIKE VANGOGH ONE DAY & CAUSE A REVOLUTION, ALSO RIDE A HORSE INTO BATTLE. 

TO LIVE BOLDLY & DIE HONORABLY- JORGE YANEZ